Wednesday, October 24, 2007

Dragon’s Den: The Triumph And The Tears

We have two Dragon’s Den stories for you this month, with good and bad news. Last month’s In Conversation With star Sarah Lu has triumphed, scoring her full whack (£35k, although she had to give away 45%) for the YooDoo dolls from an impressed Deborah Meaden, who won a Dragon bidding war. She now has an unparallelled opportunity to roll out her brilliant YouDoo dolls customised toy business nationwide. Way to go Sarah! Does this mean the doll we’ve got with editor Kendall’s face on will be worth a mint in 20 years? We especially loved the bit where they said “So you dressed up for us?” and she replied “This is how I dress!”. In sadder news, the Dragons gave Brighton’s tuk tuks short shrift, calling them “novelty rides”. Hopefully that has nothing to do with their vanishing from our streets this autumn.

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